refers to accessing unconscious information to address current challenges and opportunities. 

This approach highlights using dreams and seemingly irrelevant thoughts as valuable data points. By processing these signals, organizations, teams and communities can:

  • Uncover hidden tensions: Dreams can reflect underlying conflicts or anxieties within a team or society. Addressing these tensions can lead to better communication and collaboration.
  • Spark innovation: Dreams can tap into unexpected ideas and solutions to problems.
  • Bridge divides: By attending to shared dreams and metaphors, groups can find common ground and build stronger connections.